4 Steps to Optimize your Resort’s Instagram Page

Instagram today has over 1 billion monthly active users, and more than 80% of Instagram accounts follow a company.

Your Instagram bio serves as your business card, portfolio, and website main page all in one.
And, with only a few seconds to make a good first impression, your Instagram bio is one of the most effective methods to convert Instagram visitors into followers. Even if you have a fantastic website, social networking is certainly worth exploring.

Step 1: Add your logo and name to Instagram

Let’s start with your Instagram username. Yes I know, It’s very difficult nowadays to get a username that isn’t taken. A quick and simple solution is to simply add a Prefix or Suffix to it. 

For example, you can convert @beachresort to @beachresorthotel or @beachresortusa. This way, it’s easily searchable, memorable, and still recognizable as your brand.

Remember to avoid using punctuation and numbers in your Instagram name because it’s harder for people to remember. If your beach resort’s name is too long, you can easily shorten it. An example is if your name is My Amazing Tropical Beach Resort to @matbeachresort instead.

And word-of-mouth is another way for you to grow your profile — you want people to easily tell their friends your username and they remember it. 

Use your logo as your Instagram profile photo, but make sure that it’s big and easily recognized. Don’t worry, a good logo makes for a great profile photo because it’s recognizable even when tiny and far away.

Step 2: Add in your bio

The first line of your bio is your USP

A USP, or unique selling proposition, is the one thing that sets your brand apart from the competition. It’s a distinct advantage that sets your organization apart from the competition in your field.
Creating an opinionated and deliberate USP helps you concentrate your marketing approach and guides your messaging, branding, copywriting, and other marketing decisions. When a potential consumer comes into contact with your brand, a USP should immediately address their most pressing question:

Add your Location

It’s vital to include a location in your bio as a resort so that potential clients can easily discover the business if they wish to visit it later.
You make it easier for customers to find your company’s location by including it in third-party tools like Google Maps and Apple Maps. It also boosts your Instagram interaction rate, allowing you to gain more visibility and attract clients with no effort.

You can also add the following

  • Features — Featured on Luxury Resort Magazine / As seen on Travel Channel
  • Reviews — Over 2,000+ 5 Star Reviews on TripAdvisor/ 500+ Happy Clients 
  • Awards — World’s Leading Resort 2019 / 2021 Best Luxury Resort by Discover Hospitality
  • Inclusions — Infinity pool overlooking the Pacific / Unlimited High Speed Internet

Finish off with your Call to Action that Links to your URL

Visitors who do not click are unlikely to convert. All you need is a clear understanding of what your target audience truly desires and how much they desire it. When it comes to increasing call-to-action click rates, a small change can make a big difference.
People visiting your Instagram profile and staying for a time indicates that they are interested in your resort. So it’s possible that your material was useful, your cover photo was appealing, or your posts as a whole prompted them to stick around. But, regardless of their motivations, you don’t have to lose them at this point. 

The call-to-action is the first point of interaction between your visitors and your offer on social media.

Protip: Emojis are a great visual tool to attract attention.

Step 3: Convert Your Instagram Profile to a Business Profile

Step 1:  Head toward your Instagram profile and tap the cog icon (Settings) to access your account settings.

Step 2:  Scroll down the settings and tap “Switch to Business Profile.”

Step 3: Follow the instructions and Instagram will prompt you to connect your account to your Facebook Page.

Step 4: Enter your business email address, mobile number, or address and tap “Done.”

You’ll see the additional capabilities available once you’ve changed to an Instagram Business profile.

Step 4: Use keywords and hashtags on your Instagram Posts

Why should you care about hashtags as a business? When you use hashtags on Instagram, you gain a variety of advantages. There’s an opportunity for everyone, no matter what your social media goals are.

On Instagram, the number of users who follow various hashtags is increasing. Adding relevant hashtags to your articles and stories is the quickest method to get in front of them. Simply paste a selection of hashtags relevant to your content, and your Instagram posts will appear in the feeds of individuals who follow the hashtags you’ve chosen.

In a single post, you can use up to 30 hashtags. However, despite the fact that you can use up to 30 hashtags, there is still controversy regarding whether you should. Some individuals think it’s spammy. According to statistics, posts with 11 or more hashtags receive the most interaction. Experiment with different options to see what works best for you.

One of the benefits of utilizing hashtags in your description is that you can update it afterward to remove or add new hashtags.

Some Instagrammers like to use a single strong hashtag in the description and then add more hashtags in the comments.