Your hotel brand is a crucial element of your company strategy, whether you’re planning to launch a new hotel or rethinking your existing market positioning. Your hotel brand is more than just a great logo or the use of the same filter on all of your photographs. Your hotel brand embodies who you are and …
Today’s guests are more conscious of their unique wants and needs. They insist that they are not regarded as mere visitors. They want businesses to recognize their presence and understand their unique requirements, as well as to be treated with respect. What Is A Niche Market? A niche market—or demography of potential customers who would …
Every resort makes some of these common mistakes from time to time. But knowing which these are can help you avoid making this mistake or if you are doing this mistake, you can correct your marketing. Selling All The Time Is A Mistake Everyone realizes that your resort’s goal is to get customers to book …
6 Common Mistakes That Drive Guests Away Before They Book Read More »
It is more vital than ever to have a well-defined target market. No one can afford to target everyone at the same time.
Social media may appear to be easy, but it isn’t. It takes more planning, strategy development, and consistent posting to achieve great results. The advent of social media platforms such as Facebook, Twitter, Instagram, and others has made the market more competitive. And the hospitality sector is no exception. Here are some social media marketing …
Great photos or videos enhance interaction and endear your beach resort to customers. Visual content is much easier and quicker to consume and engage with than long-form blogs and articles. Chances are, you are losing your message if you use only a text-based blog post rather than visual content. Images and videos each have their …
Facebook is the world’s largest social networking community, and it’s still growing! Facebook has at least 2 billion active monthly users and it’s steadily rising. Simply put, Facebook is too large to ignore. Your resort must not only be present on this platform, but you must also always have your best foot forward. Optimize your …
6 Simple Ways to Improve your Resort’s Facebook Marketing today Read More »
Target the best guests for your resort Carefully choosing your perfect audience is one of the most critical ways to ensure success in online marketing. But sometimes, especially when a resort is starting out, targeting that audience can be frustrating and overwhelming. We have some quick and easy tips to make reaching your perfect resort …
Quick & Easy Guide to Finding your Perfect Resort Guests on Facebook Read More »
Any resort or property that wants to succeed in the age where we are dependent on the internet must use digital marketing. Hotels must become more comfortable reaching out to audiences on these sites as they become more comfortable making purchases online and on their mobile devices. Consistency is Key Wherever you market your resort, …
Some brands recognize the power that a good hotel social media marketing strategy for has on their business. Others think that it is overrated with minimal returns and has a complicated steep learning curve. The truth of the matter is social media marketing is here to stay with the majority of the internet users using …
10 Benefits Of A Resort Hotel Social Media Strategy Read More »
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