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START MANAGING YOUR ONLINE REPUTATION TODAY! WE SPECIALIZE IN ONLINE PRESENCE MANAGEMENT FOR RESORT HOTELS.
MOVE UP POSITIVE INFORMATION IN GOOGLE
Using proven strategies and techniques, we move up your positive content.
MOVE DOWN FALSE & NEGATIVE INFORMATION
Negative information is pushed down to the bottom of Google so it hard to find.
TAKE BACK CONTROL OF YOUR ONLINE IMAGE
Take control of your reputation and stop losing customers because of negative reviews.
STRATEGIC RELEASE OF CONTENT TO MAXIMIZE IMPACT
We work to boost your reputation quickly by selecting the most relevant websites.
TAKE CONTROL OF YOUR RESORTS ONLINE REPUTATION TODAY
WHY IS REPUTATION MANAGEMENT IMPORTANT & WHY DO I NEED IT?
The importance of online reputation management for hotels and resorts has a significant effect on the company’s revenue. In an era of internet marketing, undoubtedly, businesses do have both online and offline presence. It is important to know how a business is perceived by others and what the customers have to say about the business.
Reputation management, as the term signifies, is the practice of taking control over what is said about your business and making sure the minority of people do not influence negativity to future guests. Resort and Hotel reputation management should be part of your overall digital marketing plan and will help the rest of your marketing efforts easier.
You will not always chasing down negative reviews and false impressions, but instead getting more leads, website referrals, increased efficiency in other marketing, and more time to grow your business.
The basics principles of effective Reputation Management
- Create a positive presence on all the major internet channels
- Tight monitoring of new incoming information
- Placing positive content strategically to increase the value
- Push down negative content through aggressive strategies
- Maximize your presence through more media channels to promote positive content
- Keep your message current and up to date with your audience
- Competition analysis and comparison breakdown
- Synchronize all marketing efforts
GET STARTED WITH A FREE CONSULTATION TO SEE HOW REPUTATION MANAGEMENT FOR YOUR RESORT CAN HELP YOU.
ONLINE PRESENCE MANAGEMENT FACTORS
Your brand’s reputation is made up of what people believe about your business from what they are reading on the internet. By employing third-party endorsements you increase the authenticity of your online reputation. Below are the top factors that affect your online trust and reputation, and how you can leverage them for your company.
Search engines, like Google, get to decide what gets shown about your resort. It may be reviews, your social media pages, online directories, or something else. It’s important to make sure that you are displaying the same message throughout your digital properties in a positive manner.
Claim & Optimize
You need to make sure you claim and brand as many web properties that you can. This includes your business directories, like Yellow Pages, social profiles, and review pages. You need to make sure that the information is accurate and correct on each property.
Now that you’ve claimed the properties, you need to interlink them. This establishes brand authority.
Making sure that your address, location, and contact information are correct and the same throughout each digital property will help push up positive content.
Ensuring that you have positive reviews throughout the internet is one of the most important steps you can take in the hospitality industry. People searching for their dream vacation will look at review sites to determine whether to stay at your beach resort. They are going to spend hundred’s or thousand’s of dollars on their vacation and they want to know if others liked your place. Positive reviews build trust.
Beach Resort Marketing will create a strategy to boost the number of reviews to your resort and increase the value of your current positive reviews through all of your review sites.
Social media now puts your future guests in a powerful position. This is an amazing opportunity for you as a company, to put a face to your brand. Think about it, thousands of people are looking at dozens of places where you are located because they want to have a dream vacation.
Being active and current on social media shows that you care about people. You get to show off your resort, the activities, and your customer service to all the people searching. You can also ask your past guests for some referrals.
Claim Your Turf
You have the opportunity to present your beach resort in a beautiful way to all of your future guests. You need to make sure that every social property conveys that same message. Make sure that you are part of the conversation as well, but do not dominate the conversation. By providing helpful messages, you will become part of a larger community with your guests.
Respond in a timely manner
You can set up processes that allow you to respond to inquiries and messages that are asked from the community. When you respond in a timely manner, you will be remembered as a company that cares and regardless whether the person books with you, they are more likely to share their positive experience with others.
Beach Resort Marketing also provides a very comprehensive social media marketing and management service.
Getting direct access to your customers opinions through surveys is a great way to stay ahead of negative reviews. By providing a channel for guests to express their thoughts, it makes them feel that you as a company are listening to them and they will be less likely to post a negative review online.
Provide several options
By providing multiple channels of communication, you decrease the chances of having someone find their own channel.
Follow up on negative feedback
Because you are pro-active with a survey and give the guest an opportunity to express their frustration directly to you, it gives you the first chance to communicate with the guest before a negative comment is posted online. Turn negatives into positives.
By gathering so many comments, it gives you a chance to evaluate your business and make necessary changes that can grow your customer base and processes.
In the hospitality industry, you will have more reviews that most other industries. It is important to closely monitor your online reputation and keep measuring what is being said about your company online. Don’t let all of your efforts be wasted by not monitoring your brand.
What are the top results when your resort is searched for? Do negative comments appear on the first page of Google, dominating over the positive reviews? Are you getting a lot of reviews? What is the star rating?
Setting up alerts
An easy way to monitor your online reputation is to set up alerts for whenever someone posts new information on your brand.
Detailed monthly reports on your brands position and how your reputation management is working.
Being viewed as having a great reputation is all relative to what your competition is doing. You look great with 4 stars if everyone else has 3.5 stars. To stay ahead of the competition, you need to focus on what makes you great and what you need to work on.
Monitor your immediate competition
What are the other resorts in your area doing with their own reputation online? Are they active in the conversations with their guests? What areas do you see that they are good at that you can use in your own procedures.
Knowing where your competition is standing allows you to set benchmarks for success. What is the rating of your top competitors and how many reviews do they have? These are numbers you need to target.