Quick & Easy Guide to Finding your Perfect Resort Guests on Facebook

Target the best guests for your resort

Carefully choosing your perfect audience is one of the most critical ways to ensure success in online marketing. But sometimes, especially when a resort is starting out, targeting that audience can be frustrating and overwhelming. We have some quick and easy tips to make reaching your perfect resort guests easier.

Research to Identify your Ideal Guests

Knowing who your audience is the first step in reaching your perfect resort guests. The idea is you won’t be able to reach them if you don’t know who they are.

If you have any idea where they live? Are they male or female? What are their Facebook interests? And how about interests in real life? Do they all communicate in English? How can you compare, identify similar audiences, organize promotions, and produce specific advertisements if you don’t know the basics about your audiences?

Here are 3 key points steps to get to know and target your audience much easier:

  • Start with their demographics (Age, gender, location, work, etc)
  • Dive deeper into their interests (Travelling, beach, luxury goods, golfing, surfing)
  • Don’t forget to study your analytics to find out if you really are targeting the right people.

Create a Buyer Persona

Infographic vector created by freepik

Technically, this is still researching about your target audience, but in a more in-depth way. Think of it as a giant step from simply researching who your audience is to better customer understanding. Buyer personas help resorts in better understanding and empathizing with their clients, allowing them to acquire and serve them more effectively.

A buyer persona is a fictionalized version of a target customer based on market research.

Buyer personas explain who your potential customers are, how they spend their days, the obstacles they face, and the choices they make. Buyer personas ensure that all activities related to obtaining and servicing consumers are customized to the specific needs of the target buyer.

Among the first advantages of a buyer persona is that it aids in customer intuition and cross-departmental coordination. This will ensure that everyone in your company, including marketing, sales, product creation, and customer service, has the same vision of your ideal customer. Your personas can then be used to direct the course of your work.

Hubspot details how to create a buyer persona here.

Get Creative with Life Events Targeting

You may target life events on Facebook, such as new relationships, new jobs, anniversaries, upcoming birthdays, or whether people are away from their hometown. You should start thinking about your own company now that you know these targeting options exist.

Invite your customers to your hotel to celebrate their upcoming anniversary and provide discounts. Have a promo for free romantic birthday dinners and advertise upcoming birthdays to women so that their significant others know what to buy them for their birthdays.

Since we tend to post these to our timelines, Facebook has pretty much every imaginable life event targeting choice. The possibilities are infinite!

Throw Hyper-Targeting into the Mix

Now that you know who your perfect guests are, hyper targeting is the next step to try. Hyper-targeting is a marketing technique that involves identifying a specific customer and sending highly relevant messages to them in the locations where they are most likely to see them.

You can layer Facebook Ads targeting options to tap into the purpose, needs, and likelihood to respond of any given audience segment if you can understand their intent, needs, and likelihood to respond.

Hyper-targeting, when done correctly, will make it easier to communicate with consumers, generate leads, and increase sales. Your messaging can be personalized to address the issue specifically and propose your solution. Reach your guest exactly when they need and want you!