Your beach resort needs to run a successful marketing campaign. The hospitality industry is constantly evolving, one thing remains constant: resorts still need to market themselves effectively to attract guests and keep them coming back for more.
So what exactly makes a successful resort marketing campaign? And how do you go about creating one that will help your business grow?
What Makes a Successful Resort Marketing Campaign?
To answer this question, we first need to understand what a resort marketing campaign is. A resort marketing campaign is essentially any promotional activity that takes place at a resort or hotel. It might include anything from advertising on billboards, TV commercials, radio spots, direct mail pieces, social media posts, email blasts, or online promotions. The goal of a resort marketing campaign is to generate interest among potential guests so they book their vacation reservations at your property.
11 Marketing Campaigns to Try
Now let’s take a look at some of the most effective ways to promote your resort.
Advertising works by getting your name out there in front of people who may want to visit your property. When it comes to advertising, television has always been an important medium. However, other forms of media such as print ads, outdoor signs, billboards, etc., can also work well.
It’s critical to make people feel appreciated for picking your hotel.
Additionally, your advertising content should create excitement for a wonderful stay.
To properly promote your brand, you must first comprehend your target audience and what they are interested in. Customers seeking premium accommodations come in a variety of shapes and sizes, ranging from jet-setting families to daring solo travelers.
As a result, it’s important to target your adverts to the correct people. In this manner, you can depict the ideal getaway complete with opulent amenities.
2. Social Media
Social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Snapchat are all great ways to get your message across. They’re free and easy to use. You can post pictures, videos, and text updates to your followers.
Read more: Best Social Media Content for Beach Resorts
3. Email Marketing
Email marketing is another way to promote your resort. This form of marketing is very cost-effective and allows you to send messages directly to your customers.
4. Influencer Marketing
Influencer marketing is when you pay influencers to talk about your product or service. These influencers can be celebrities, bloggers, vloggers, athletes, etc.
Read more: 10 Tips: Collaboration Marketing to Boost Your Bookings
5. Event Marketing
Event marketing is a good way to promote your resort if you host events regularly. People love to attend events where they can meet new people and network with others.
6. Online Reviews
Online reviews are a powerful tool to increase traffic to your website. If you have a lot of positive feedback, it shows prospective guests that your resort is worth visiting.
Read more: Get More Guest Reviews That Turn Into Bookings
7. Coupons & Promotions
Coupons and discounts are a great way to attract visitors to your resort. Guests often like to save money, especially during peak season, so coupons are a great incentive to bring them to your property.
8. Website Design
Your website should reflect your brand identity and make it easy for guests to find information about your resort. It’s usually the guests’ first contact with you. So a great website makes for a better experience overall.
9. User-generated content
User-generated content is when users share photos, videos, and stories about your resort on social media. UGC is a great way to show off your resort and build trust with your audience.
10. Referral Programs
Referral programs allow guests to earn rewards for referring friends to your resort. Rewards could be cash, gift cards, free stays, etc.
11. Loyalty Programs
Loyalty programs are a great way to reward guests for staying at your resort. For example, you may offer a discount on future visits or a special deal just for returning guests.
If you need help setting up marketing campaigns and seeing them through, message us at [email protected] to set up a consultation!